What Makes a Brand?
Your brand should be an authentic extension of yourself and demand attention from your audience – it should stand for who you are, what you represent and why you're running your business. There are a lot of components that work cohesively to create your brand, so it's easy to overlook certain steps or feel overwhelmed. Below you'll find our fool-proof guide that illustrates how designers, like myself, work our magic and develop memorable and lasting branding for your business!
YOUR BRAND VISION
This is the first step of your brand journey, and it is often the hardest. Lucky for you, I have created the Speed Dating for Your Brand PDF available for download here. In this complimentary guide you will find a complete checklist to define the design and marketing needs of your business.
Follow the prompts in the questionnaire to evaluate and/or realign your business needs, values and goals to uncover your ideal target audience. In finding your correct target market, you will be able to reflect and action fundamental changes in your brand and overall business success!
MAKE A GREAT FIRST IMPRESSION
A logo is your identity and tells the story of your brand at first glance. Clarity, authenticity and appearance are key for your logo to succeed and get your brand noticed. This is where I come in – branding aficionado! I work with you to create truly unique designs that are relevant to your brand and your audience. Find out more here.
CONSISTENCY IS KEY
In conjunction with creating a lovely logo design for your business, we also work on a "brand breakdown" of your new aesthetic and goals. This involves a 1-2 page guide detailing the fonts utilised, your brand colour palette, an inspiration board for ongoing reference and any other relevant material.
LET'S TALK DIGITAL
Social media and digital marketing is the most effective tool to engage and reach your target audience. Together, we will deliver a fresh look to your social platforms through the implementation of social templates, EDM's (electronic direct mail) and email marketing, and deliver successful SEO campaigns that are guaranteed to draw traffic to your social pages.
A well-designed and functional website is the foundation of your brand and is key to your business’ success. Here at Milly + Co. I work with Squarespace, an easy-to-maintain platform, which offers flexible plans and is free from creative restraint.